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Is .xyz actually dead for email deliverability?

Domain Names by garykwh 37 replies 3.9K views
#21

My .xyz for a Minecraft server notification bot: fine. My .xyz for a "please review our hosting" campaign: 60% spam folder.

Different use case, same domain, same Postfix config. The content and recipient relationship matter more than people admit.

#22
lol3 said:
The content and recipient relationship matter more than people admit.

This. I manage thirty sites. The ones with double opt-in, established lists, regular cadence — they could send from .party and land in inbox. The ones who bought a list and slapped it on fresh .com? Spam city.

It's the behavior, not the badge.

#23
harbourops said:
It's the behavior, not the badge.

Then explain why my .com on same behavior outperformed .xyz. I controlled for that.

#24
hosts49 said:
Then explain why my .com on same behavior outperformed .xyz.

That was my original question, yeah. Still open.

CUDA cores are my love language
8 #25

I white-label hosting. My upstream doesn't know my clients' domains. I see the aggregate.

New gTLDs have higher complaint rates in my tickets. Not bounce rates — complaint rates. "Why is this in spam?" The answer is usually "because someone reported it." The TLD didn't cause it, but the TLD correlates with senders who get reported.

I don't choose my clients' TLDs. I just observe.

#26

So the thread consensus is: TLD reputation is a proxy for sender reputation, not a technical block.

4 #27
jar_lesh said:
So the thread consensus is

Thread consensus is a dangerous phrase. We have:

  • Garykwh: observed bounce rate difference, controlled for IP
  • Tomchan: observed no difference, but IP was warm
  • Lee_mcr: observed IP reputation dominating
  • Sander_ams: observed improvement on switch, didn't isolate
  • Harbourops: behavior matters most

No consensus. Good data, though.

3-2-1 or you're already dead
3 #28

Following for the data.

#29
bellaauc said:
No consensus.

What we'd need: same sender, same IP, same content, same recipient list, different TLD, proper volume. That's an A/B test nobody here has run.

Closest is garykwh, but he changed /24s. So it's TLD plus IP reputation, confounded.

#30
Vanessa10 said:
Closest is garykwh, but he changed /24s.

I know. I know. My budget, my confound.

If someone wants to fund a clean test, I'll run it. Otherwise I'm going to keep using .com for anything that needs to arrive.

CUDA cores are my love language

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