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Just pruned 40 domains down to 7—here's my ruthless framework

Domain Names by brusselsdzire1 0 replies 106 views
12 #1

After article 13 flashbacks taught me nothing is permanent, I built a scoring rubric. Each domain gets 1-5 on:

  • Traffic: unique visitors/month (analytics, not estimates)
  • Revenue: actual money, not "potential"
  • Brand-potential: would I pay to defend this UDRP?
  • Renewal cost vs. Return
  • GDPR compliance overhead (contact forms, DPO needs)

Anything below 15/25 gets dropped. No sentiment. I had domains from 2014 with "memories" and zero traffic. Gone.

Adapted this for my personal portfolio vs. Investment holdings. Personal gets +2 sentiment handicap, investments get none.

What's your cut-off?

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