After article 13 flashbacks taught me nothing is permanent, I built a scoring rubric. Each domain gets 1-5 on:
- Traffic: unique visitors/month (analytics, not estimates)
- Revenue: actual money, not "potential"
- Brand-potential: would I pay to defend this UDRP?
- Renewal cost vs. Return
- GDPR compliance overhead (contact forms, DPO needs)
Anything below 15/25 gets dropped. No sentiment. I had domains from 2014 with "memories" and zero traffic. Gone.
Adapted this for my personal portfolio vs. Investment holdings. Personal gets +2 sentiment handicap, investments get none.
What's your cut-off?