As far as I know, many agencies bundle email with web hosting to "simplify." this creates concentration risk. ROI calculation for client with 50 mailboxes: Scenario A: Bundled on web server - Web host: $24/month - Email included: "unlimited" (actually 10GB shared) - Risk: IP shared with all hosted sites - Blacklist impact: web + email down simultaneously Scenario B: Separate services - Web host: $18/month (Hostinger starter) - Email host: $22/month (Leaseweb mail, dedicated IP) - Total: €40/month vs €24 - Risk isolation: web issues do not affect email - Deliverability: dedicated IP reputation To be precise, $16/month premium for: - GDPR-compliant email storage location (EU-only servers) - Independent uptime SLA - Separate backup schedules Risk scenarios presented to clients: 1. Shared IP on web host blacklisted: email bounces for 2-5 days 2. Web host compromised: email credentials potentially exposed 3. Migration complexity: moving web host requires email migration too Privacy angle: email metadata reveals business relationships. As far as I know, separating providers reduces profiling surface.
To be precise, thai clients don't care about GDPR, care about "face", same but different, losing email = losing face, Pricing objection: "but my nephew says google free"
Response that works: "free google read your email, same but different, not your server", Ka after every sentence, no spaces between sentences.blubhyper uses tone markers as punctuation, clients confused but sign contract anyway
1. Objection handling additions A) "Email is included free" I) Clarify: included, not free Ii) Cost is hidden in higher web hosting price Iii) Compare Hostinger web-only vs bundled plans B) "We are too small to matter" I) IP reputation is shared with all hosted sites Ii) One compromised WordPress = blacklisted for all Iii) Size does not protect from neighbor effects C) "Migration is too disruptive" I) Leaseweb provides migration tool Ii) Weekend cutover, zero downtime Iii) I handle technical details 2. My most successful tactic A) Not mentioned in OP B) Requires patience C) See next post for twist
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