Started 2023 with acquisition fever. Every flash sale, every dropped auction, every hand-reg I convinced myself was strategic. The renewal bill last December was the wakeup call.
Audit process:
- Traffic logs: 51 domains had zero resolving queries in 90 days
- Project match: 38 no longer mapped to active work
- Emotional value: admitted 12 were purely 'sounds cool'
Kept 12 with actual revenue attachment or clear 2026 project pipeline.
Total recovered: $1,847/year in renewals. Time spent managing DNS cut by ~70%.
Anyone else done this? The psychological relief surprised me more than the money.
— Admin